AFFINITY BLUE HITS GOLD!

Case study

AFFINITY BLUE HITS GOLD!

“Affinity Blue has gone from strength to strength since launching less than 3 years ago,” said Tristan Rajah, HPE Aruba Networking. “Their team’s technical skills and track record of customer excellence are industry leading, allowing us to champion their services with confidence.”

How we helped:

Melbourne, 18th August 2023:

Affinity Blue, one of Australia’s fastest growing network solutions providers, has been awarded Gold Partner status by HPE Aruba Networking, graduating from Silver status after just 18 months.

Gold Partner:

Affinity Blue qualified as a Gold Partner after experiencing substantial increases in revenue and new customer volume, along with Aruba certification levels that now rank amongst the highest in Australia and New Zealand. The company most recently launched its Brisbane office after onboarding several highly experienced network professionals across the country and now have the following certifications in house (most are multiple); ACCX, ACMX, ACA-NS, ACP-CA, ACP-NS and virtually every ACxP & ACxA available.

“We’re hiring the best so that we can deliver the best – that’s the Affinity Blue point of differentiation,” said Simon Hayward, Managing Director of Affinity Blue. “Investing in top talent and certifications has given us a breadth and depth of capability that smaller organisations usually don’t dare to pursue – which has thankfully allowed us to offer exceptional service across more projects to more customers.”

Those expanded capabilities have enabled Affinity Blue to field increased referral volumes from HPE Aruba Networking without compromising the quality of its technical services, particularly in addressing more complex and larger-scale wireless deployments. “We can’t have gotten this far without Aruba – they’ve supported us strongly from Day 1 and given us the assurance that investing in top talent wouldn’t leave us high and dry,” said Hayward.

Tristan Rajah, HPE Aruba Networking:

“Affinity Blue has gone from strength to strength since launching less than 3 years ago,” said Tristan Rajah, HPE Aruba Networking. “Their team’s technical skills and track record of customer excellence are industry leading, allowing us to champion their services with confidence.”
 
Following the Gold Partner milestone, Affinity Blue’s leaders will focus on growing the company’s sales team, aiming to add account management skillsets that will further solidify customer service levels; and make the business more responsive to consistently high volumes of inbound demand.

“Just about every small business will struggle to scale up while maintaining the high levels of service that helped it grow in the first place,” said Hayward. “Prudent but daring hires have allowed us to find the best of both worlds so far, and we’ll continue to pursue that strategy on this next leg of the journey from Gold to Platinum.”

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