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Affinity Blue Partners · Wholesale

Specialist network and security capability, delivered behind your brand.

Backed by HPE and the HPE wholesale partner of choice: one of very few partners in Australia and New Zealand with a dedicated wholesale managed-network offering. Grow your network and security revenue without hiring, training or retaining a single specialist engineer.

  • HPEBacked by HPE. The HPE wholesale partner of choice
  • 2025HPE Aruba Gold Partner of the Year, Australia
  • 20+HPE Aruba certifications, including two Certified ClearPass Experts (ACCX)
  • 24x7Help desk and proactive monitoring from our regional Managed Services Hub

Why partners work with us

Your customers get specialists. You keep the relationship.

Sell more, hire less

Good network and Wi-Fi engineers are expensive and hard to find. We give you that capability on demand, so you can say yes to bigger, more complex opportunities.

Your brand, your customer

We deliver under your banner and to your standards. You own the customer relationship and the commercials; we stay in the background unless you want us out front.

As little or as much as you need

A single site survey, a full rollout, or an ongoing managed service. Use us project by project, or as the network and security team you don’t have to build.

How it works

A partnership built on our four-step process.

  1. 01

    Discover together

    You bring the opportunity. We join discovery, behind the scenes or alongside you, to understand the environment and what is really needed.

  2. 02

    Challenge and scope

    We test the brief and recommend the right approach, then give you a wholesale scope and price to build your proposal on.

  3. 03

    Deliver under your banner

    Our engineers design, deploy and commission the solution to your standards, with your branding on the documentation.

  4. 04

    Support and manage

    We monitor, support and manage the network on your behalf, so your customer gets a specialist service and you get recurring revenue.

Partner questions

What is your relationship with HPE?

We are backed by HPE and are the HPE wholesale partner of choice. We are also HPE Aruba Networking’s 2025 Gold Partner of the Year for Australia, and one of very few partners in the region with a dedicated wholesale managed-network offering.

Will my customer know Affinity Blue is involved?

Only if you want them to. We can work fully white-labelled under your brand, alongside you as your named specialist, or somewhere in between. You choose, project by project.

Who owns the customer relationship?

You do. We work to your process and your commercials, and we don’t sell to your customers directly.

Which vendors can you deliver?

HPE Aruba Networking is our foundation, alongside Cato Networks, HPE Juniper, Arista, Cisco, Fortinet, Palo Alto Networks and more. See all our vendors.

Can you support us across Australia and New Zealand?

Yes. We have offices in Melbourne, Sydney and Brisbane, a warehouse in Nunawading, a Managed Services Hub in Manila, and a trusted delivery network across Australia and New Zealand.

Let’s grow your network and security practice.

Tell us about your customers and where you need specialist capability. We’ll show you how the partnership works.